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Following the Coca-Cola Marketing Genius. Coca-Cola does appear to be the king of soft drinks and successful marketing, but there are other companies worth mentioning, too. Real Beauty for Real Women. Dove is a company that sells beauty products for women. One of their most recent and successful ads, Dove’s Real Beauty, features real-life women.. Jan 19, 2016 · Paris, 19 January 2016: Drinking a Coca-Cola, any Coca-Cola, makes the moment special. Today at an event in Paris, the Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Colabrand positioning in one global.